There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few:
(Before start, if you would like to know What is Google Search Console?)
1. Understand Your Website’s Performance:
- Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks). This data helps the agency identify opportunities to improve your content and ranking for relevant keywords.
- Crawl Errors: Identify broken pages, indexing issues, and other technical problems that could be hurting your SEO performance. By fixing these issues, the agency can make your site more crawlable and indexable by Google.
- Mobile Usability: Check how well your website performs on mobile devices, which is crucial for SEO since Google prioritizes mobile-friendly sites. The agency can use this data to improve your site’s mobile experience.
2. Implement and Monitor SEO Strategies:
- Sitemap Submission: Submit your sitemap to Google to help them discover and index your pages more efficiently.
- Structured Data Testing: Validate and troubleshoot structured data markup, which can help Google understand your content better and potentially display richer results in search.
- Disavow Tool: Manage backlinks (links from other websites to yours) that could be harming your SEO. This is a delicate process, and the agency’s expertise can be invaluable.
3. Stay Informed and Proactive:
- Alerts: Receive notifications about potential issues like security problems, malware infections, or manual penalties from Google. The agency can then take prompt action to address these issues and minimize their impact.
- Performance Monitoring: Track your website’s overall SEO performance over time and identify areas where improvement is needed. This data helps the agency adjust their strategies and demonstrate the value they bring to you.
Additional Points:
- Access to GSC allows the agency to collaborate with you more effectively and transparently, sharing data and insights directly from the source.
- While other tools exist, GSC provides unique data and insights directly from Google, which are invaluable for effective SEO.
- It’s important to choose an agency with a proven track record and trustworthy practices regarding data security and access.
Overall, access to Google Search Console is essential for any SEO agency to effectively perform their services and help you achieve your desired search engine ranking and website traffic goals.
How to grant my SEO agency my Google search console access?
1. Log in to Google Search Console: Go to https://search.google.com/search-console/about and enter your Google account credentials.
2. Select the Property: On the left-hand navigation, choose the specific website property you want to share access to. If you have multiple sites, ensure you select the correct one.
3. Go to Settings: Click on the gear icon labeled “Settings” at the bottom of the left-hand navigation menu.
4. Open Users and Permissions: Under “General settings,” find the “Users and permissions” section and click on it.
5. Add User: Click the blue “Add user” button in the top right corner.
6. Enter Agency Details: In the pop-up window, enter the email address associated with your SEO agency’s Google account.
7. Choose Permission Level: Select the appropriate permission level from the dropdown menu:
- Owner: Grants full access to manage the property, including adding/removing users and changing settings.
- User: Provides view-only access to data and reports and can take some actions
- Restricted User: Offers limited access to specific reports and features.
8. Add and Save: Click the “Add” button to grant access with the chosen permission level.
Additional Tips:
- Communicate clearly with your agency about the level of access they need based on their tasks.
- Consider using a restricted user role for initial access and adjust permissions later if needed.
- Remember, you can always remove access in the “Users and permissions” section if needed.
- For added security, consider two-factor authentication for your Google account.
By following these steps, you can easily grant your SEO agency access to your Google Search Console and empower them to work effectively on improving your website’s visibility and search performance.
To learn more about SEO or no budget to hire a SEO agency, you may consider to investing your self by attending a SEO course; learn all the aspects of SEO and do it yourself.
