The New Competitive Edge in B2B Marketing

Our CEO, Priscilla McKinney, recently revealed the secret sauce on the IN CLEAR FOCUS podcast about transforming the business landscape through collaboration. As the mastermind behindCollaboration is the New Competition, Priscilla is shaking up the traditional competitive mindset. Here’s the scoop. 

From Lone Rangers to Team Players

At Little Bird Marketing, we’re all about flipping the script on competition. Priscilla argues that embracing an abundance mentality opens doors to innovation and mutual growth. It’s time to ditch the “every man for himself” attitude and start seeing the bigger picture.

The “Itchy Backs” Concept: Networking Tools 2.0

Picture this: instead of walking into a room thinking, “What can I get?” you’re asking, “Whose back can I scratch?” The essence of Priscilla’s brainchild is the “Itchy Backs” concept. It’s about identifying mutual needs and creating win-win situations. Trust us, it’s like having a networking superpower!

Success Stories: When Collaboration Clicks

Priscilla, a B2B marking consultant, shared some real-world examples that’ll make you rethink your approach to business relationships. One standout case? Ryan Barry at Zappi, who brought competing companies together to share best practices. The result? A collaborative jackpot where everyone hits the winning streak.

Embracing the Collaborative Future

Our message is clear: the future belongs to the collaborators. By adopting this mindset, companies can unlock opportunities and drive innovation like never before. It’s not just about playing nice – it’s about playing smart.

For those ready to dive into the collaborative deep end, Priscilla’s book “Collaboration is the New Competition” is your ultimate guide. It’s packed with practical tools and mind-bending strategies to revolutionize your approach to business and marketing. More importantly, get clarity about the ground rules so you don’t get left behind in the future of work.

Ready to join the collaboration revolution? Tune into the full episode of IN CLEAR FOCUS to hear more from our collaboration queen, Priscilla McKinney. Trust us, your future self will thank you!