The Ducttape Marketing Podcast with Angelo Ponzi
In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth.
Key Takeaway:
Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one’s agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities.
Questions I ask Angelo Ponzi:
- [01:12] How do you define the term Fractional CMO?
- [02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire?
- [03:34] If somebody hires a CMO, do they feel like they’re also hiring an implement mentor, or are they strictly separate functions?
- [04:57] Are there ever some turf wars, even though you’re brought in to help them orchestrate better?
- [06:25] Besides the cost component, what other things might you suggest about the fractional CMO model being a good idea for businesses?
- [09:52] Are you finding much more recognition of the concept and the term, particularly for midsize business owners?
- [11:04] What hard lessons have you learned as a Fractional CMO?
- [13:05] How do you scale this model?
- [18:03] Do you focus on the same thing frequently?
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If you enjoyed this episode, check out the Ultimate Guide to Scaling a Fractional CMO Business.
